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FREE 90-MINUTE WORKSHOP | FOR B2B SALES LEADERS & PRODUCERS

"How to Command a Premium Price in a Commodity Market"


A working session for B2B sales leaders and producers who are done discounting to close the deal. No scripts. No motivation. Just the posture, positioning, and process the top 20% use to hold their price.

   Friday, July 24th · 12:00–1:30 PM EST 

  Only 100 seats available · Live Q&A

For VP's, Sales Leaders and Frontline Sales Professionals to Learn Strategies For Growth.

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    90 Minutes  

   500+ companies trained

   Top 50 Podcast · 20 years

   34 years in Sales Coaching

WHAT YOU WILL LEARN

Here is just a fraction of what we cover:

Each strategy addresses one reason premium performers hold their price — while everyone else competes on it.

KEY #1

The Premium Mentality Shift

The enemy: Hedging language, apologetic pricing, and proposals that quietly say “I’m flexible” before the prospect even asks.
 
The framework: A decision you make before the conversation starts — so your certainty, not your discount, sets the price.
 

KEY #2

The Cost-of-the-Problem Conversation

The enemy: Proposing before the prospect has named what the problem is actually costing them — so your price becomes the only number on the table.
 
The framework: A simple line of questioning that gets the prospect to quantify the cost of inaction, so your fee looks like a bargain by comparison.
 

KEY #3

The Detachment Advantage

The enemy: Needing the deal — and the subtle discounting that comes with it.
 
The framework: Building enough pipeline and belief that you can walk away from any single deal, and negotiating from that place instead.
 

IS THIS FOR YOU?

Check yes if:

  • You are a B2B sales leader, producer, or business owner who sets or influences your own pricing

  • You’re already generating real income — but you’re discounting more than you’d like to admit

  • You’ve noticed buyers negotiating you down more often, or comparing you to cheaper alternatives

  • You’re tired of “be competitive” advice that just trains buyers to expect a lower number

  • You want to hold your price and still win the business — without new scripts or gimmickss

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WHAT ATTENDEES SAY

Real results from clients

"I went from a 30% close ratio to a 70% close ratio — and the clients I've brought on are really good clients. They're engaged, they're honest with me, and that allows us to do a better job for them.

It's a win-win for all."


— Lori Bernardo, Sales / Dental Practice Consulting

 

"I felt like getting coaching meant something was wrong with me, that I was broken. But the highest performing athletes, top executives, all have coaches. I now have the confidence to say no to a prospect. That is something I would have never achieved individually."

 
— Mike Mostardi, Regional Director, Healthcare
 

About Your Host

Bill Caskey

I was a mediocre salesperson in my twenties. I hid in the corner. I played small. I was afraid of offending people and afraid of saying the wrong thing on a call. My close rate was nothing to write home about and I was seriously considering leaving the profession.

What saved me was a decision most people would consider a bad one. Instead of quitting sales, I bought a sales training franchise. I figured if I was going to get better at it, I probably needed to teach it. That decision turned into a 34-year run.

I have trained in over 500 companies, coached more than 2,000 individual sales producers, and logged north of 25,000 direct training hours. I host The Advanced Selling Podcast, now in its 20th year, a top 50 marketing podcast on iTunes.

Along the way, I realized most salespeople are playing the wrong game — discounting to protect the deal instead of pricing to protect their value. The moment you stop needing the sale, everything changes, including the number you can charge. That’s not a technique. That’s a transformation. That’s the model this workshop is built around.

34 Years Coaching 500+ Companies 2,000+ Producers 25,000 Training Hours Top 50 Podcast · 20 Yrs

   BONUS • $597 VALUE • LIVE ATTENDEES ONLY  

The Premium Price Scorecard & Repricing Roadmap

You already have more pricing power than you think. This tool walks you through a self-assessment across all 7 strategies and turns it into a clear, actionable plan for repricing your current pipeline.

Available only to live attendees who stay through the full workshop. Show up and it is yours.

ONE WORKSHOP. ONE SHIFT. COMPOUNDING RESULTS.

Ready to stop discounting your way to average?

Join Bill on July 24th and walk away with a clear roadmap for what you charge — not more tactics to add to an already-full plate.

   Wednesday, July 24th · 12:00–1:30 PM EST 

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COMMON QUESTIONS 

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