EmailIt Seller's Guide
Master the art of sales email communication with 20 pre-written, ready-to-use email templates
In today's fast-paced business world, written communication can make or break your sales process. Yet while countless resources exist for proposal writing and direct mail, finding guidance on crafting effective sales emails that actually get responses has remained surprisingly elusiveā€”until now.
Why This Guide?
As trainers and coaches for sales organizations worldwide, Bill Caskey and Bryan Neale recognized a critical gap: salespeople needed tactical, actionable email language that reflects a modern, non-pushy sales philosophy. Rather than the typical "plead, persuade, and convince" approach, this guide delivers email strategies built on principles of detachment, high intent, and abundance.
What You'll Get
20 Real Email Scenarios including:
- The Introduction Email
- Email the Agenda Upfront
- When a Deal Has Stalled
- Follow-Up From Meetings
- The "It's Been A While" Reconnection
- LinkedIn Warm/Cold Outreach
- Response to RFI/RFQ
- And 13 more critical situations
Plus Essential Foundations:
- 12 Words That Will Change Your Sales Life
- 10 Modern Rules of Email
- The philosophy behind effective email communication
The Method Behind the Language
This isn't just a copy-and-paste template collection. Each email scenario includes:
- The exact language that works
- The background and reasoning behind the approach
- When and how to adapt the language to your situation
- Strategic thinking that transforms you into a better communicator
As the authors emphasize: "Don't just cut and paste. Read the background...the method to our madness...because that's where you'll really learn how to change your approach to get better results."
Built on a Proven Sales Philosophy
The emails in this guide reflect core principles from the popular Advanced Selling Podcast:
- Detachment from outcomes - Never appear needy or desperate
- High intent - Focus on finding and solving problems, not pushing products
- Abundance mindset - See opportunity everywhere
- Buyer sells, rather than buyer buys - Let prospects reveal their pain
Who This Is For
- Sales professionals tired of emails that get ignored or deleted
- Business owners who invest in lead generation but fumble the follow-up
- Anyone who wants their written communication to match the quality of their in-person presence
The Promise
When you use these emails with the right mindsetā€”operating from abundance, detachment, and high intentā€”you'll create marked improvement in your results. You'll still need selling skills and the right mindset, but this email language will dramatically propel your communication efforts forward.
Remember: The goal of any email is not to sell anything. It's to keep the conversation going.
