SEASONED B2B SALES PROS: Discover The 3-Key System to Double Your Pipeline in 90 Days (Without Cold Calls, Pressure Tactics, or Starting Over)
This is a free 90-minute workshop built specifically for seasoned professionals between 35 and 55 who are already producing six figures. No rah-rah motivational nonsense. No scripts you would be embarrassed to use on a real buyer. No “start over from scratch” rebuilds. Just the formula the top 20% of producers use to 2X the output of the business they have already built.
Wednesday, May 20th at 7PM EST
SAVE MY SEAT!00
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Wednesday, May 20th
7PM EST
Only 100 seats available.
Very limited live Q&A access.
Bill Caskey
Sales CoachÂ
HERE IS JUST A FRACTION OF WHAT YOU WILL LEARN:
KEY #1
THE ASSET LEVERAGE
AUDIT
The Enemy: Spinning in tactics, posting when you feel like it, starting from scratch every year instead of compounding what you already have.
The Framework: The Asset Leverage Audit. A systematic method to turn the 20-plus years of stories, frameworks, relationships, and case studies already inside your business into a steady flow of booked calls.
Proof: Katz, Sapper & Miller. Accounting firm. Went from $17M to $35M in billings in 24 months, no new sales hires, by deploying the Asset Leverage Audit.
KEY #2
THE PROSPECT-FIRST POSITIONING SHIFT
The Enemy: Tie-down closes, assumptive questions, and every other 1998 tactic your buyers have already seen a thousand times.
The Framework: The Prospect-First Positioning Shift. A three-component reframe that flips who holds the power in the conversation, so prospects start asking to buy instead of being sold.
Proof: Mercer Financial RVPs. Close rate moved from 22% to 45% on the same leads, in 12 months, without changing a single product or price.
KEY #3
THE OPPORTUNITY
ENGINE
The Enemy: Random lead flow, hoping the phone rings, depending on referrals, and grinding through 40 hours a week with no predictable pipeline behind it.
The Framework: The Opportunity Engine. A daily, weekly, and monthly system for producing booked calls on purpose, using assets and relationships you already have.
Proof: Commercial insurance producer. Booked calls went from 3 a month to 12 a month in 90 days, zero cold outreach, zero paid ads.
CHECK YES IF:
âś“ You are a B2B sales professional, producer, or business owner between 35 and 55
✓ You're already generating real income — $150K to $500K or more per year — but your growth has stalled.
âś“ You are working 40 to 50 hours a week and you are not getting enough output for the effort you put in
âś“ You are tired of tactical sales training built for 28-year-old SDRs and you want the professional version
âś“ You want to 2X the business you already have without reinventing yourself, cold-calling strangers, or using tactics you would be embarrassed to run on your best clients
SAVE MY SEAT →
About Your Host
Bill Caskey
Sales Coach | Podcast host of The Advanced Selling Podcast
(Top 50 Marketing Podcast on iTunes, 20 Years Running)
I was a mediocre salesperson in my twenties. I hid in the corner. I played small. I was afraid of offending people and afraid of saying the wrong thing on a call. My close rate was nothing to write home about and I was seriously considering leaving the profession.
On paper, I looked like someone who was about to wash out of sales entirely.
What saved me was a decision most people would consider a bad one. Instead of quitting sales, I bought a sales training franchise. I figured if I was going to get better at it, I probably needed to teach it. That decision turned into a 34-year run.
I have trained in over 500 companies, coached more than 2,000 individual sales producers, and logged north of 25,000 direct training hours. I host The Advanced Selling Podcast, now in its 20th year, a top 50 marketing podcast on iTunes.
Along the way, I realized most salespeople are playing the wrong game. They're focused on closing, convincing, and not losing the deal. The moment you stop needing the sale, everything changes. That's not a technique. That's a transformation.That's the correct model. That's how you "leverage your time" — and it's what this workshop is built around.
Everything I teach inside The 2X Leverage Code comes out of that philosophy and three decades of proving it with real clients in the real world.
BONUS • $597 VALUE • LIVE ATTENDEES ONLY
The 90 Day Asset Leverage Plan.
You already have more than you think. This planning tool helps you take stock of your existing assets — relationships, reputation, content, experience — and turn them into a clear, actionable 90-day strategy for the marketplace.
This bonus is available only to live attendees who stay through the full workshop. Show up and it is yours.
The 2X Leverage Code Workshop
Wednesday, May 20TH @ 7:00 PM EST
90 minutes that will change how you think about your next 10 years in sales. Save your seat now before we hit the 100-person cap.
SAVE MY SEAT →Copyright © 2026 Bill Caskey |billcaskey.com