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FREE 90-MINUTE WORKSHOP | SEASONED B2B SALES PROS

Discover The 3-Key System to Double Your Pipeline in 90 Days
Without Cold Calls, Pressure Tactics, or Starting Over


A free working session for B2B producers at $150K–$500K who've hit a ceiling. No scripts. No rah-rah motivation. Just the formula the top 20% use to 2X the business they've already built.

   Wednesday, June 24th · 7:00–8:30 PM EST 

  Only 100 seats available · Live Q&A

For VP's, Sales Leaders and Frontline Sales Professionals to Learn Strategies For Growth.

Register Below

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    90 Minutes  

   500+ companies trained

   Top 50 Podcast · 20 years

   34 years in Sales Coaching

WHAT YOU WILL LEARN

Here is just a fraction of what we cover:

Each key addresses one layer of why high-performers plateau — and what the top 20% do instead.

KEY #1

The Asset Leverage Audit

The enemy: Spinning in tactics, posting when you feel like it, starting from scratch every year instead of compounding what you already have.
 
The framework: A systematic method to turn 20+ years of stories, relationships and case studies into a steady flow of booked calls.
 
$17M → $35M · Katz, Sapper & Miller

KEY #2

The Prospect-First Positioning Shift

The enemy: Tie-down closes, assumptive questions, and every 1998 tactic your buyers have already seen a thousand times.
 
The framework: A three-component reframe that flips who holds the power — so prospects start asking to buy instead of being sold.
 
22% → 45% close rate  · Mercer Financial

KEY #3

The Opportunity Engine

The enemy: Random lead flow, hoping the phone rings, depending on referrals, grinding 40 hours a week with no predictable pipeline.
 
The framework: A daily, weekly, and monthly system for producing booked calls on purpose using assets you already have.
 
3 → 12 booked calls/mo  · zero cold outreach

IS THIS FOR YOU?

Check yes if:

  • You are a B2B sales professional, producer, or business owner between 35 and 55

  •  You're already generating real income — $150K to $500K or more per year — but your growth has stalled.

  •  You are working 40 to 50 hours a week and you are not getting enough output for the effort you put in

  •  You are tired of tactical sales training built for 28-year-old SDRs and you want the professional version

  •  You want to 2X the business you already have without reinventing yourself, cold-calling strangers, or using tactics you would be embarrassed to run on your best clients

SAVE MY SEAT — IT'S FREE →

WHAT ATTENDEES SAY

Real results from clients

"I went from a 30% close ratio to a 70% close ratio — and the clients I've brought on are really good clients. They're engaged, they're honest with me, and that allows us to do a better job for them.

It's a win-win for all."


— Lori Bernardo, Sales / Dental Practice Consulting

 

"I felt like getting coaching meant something was wrong with me, that I was broken. But the highest performing athletes, top executives, all have coaches. I now have the confidence to say no to a prospect. That is something I would have never achieved individually."

 
— Mike Mostardi, Regional Director, Healthcare
 

About Your Host

Bill Caskey

I was a mediocre salesperson in my twenties. I hid in the corner. I played small. I was afraid of offending people and afraid of saying the wrong thing on a call. My close rate was nothing to write home about and I was seriously considering leaving the profession.

What saved me was a decision most people would consider a bad one. Instead of quitting sales, I bought a sales training franchise. I figured if I was going to get better at it, I probably needed to teach it. That decision turned into a 34-year run.

I have trained in over 500 companies, coached more than 2,000 individual sales producers, and logged north of 25,000 direct training hours. I host The Advanced Selling Podcast, now in its 20th year, a top 50 marketing podcast on iTunes.

Along the way, I realized most salespeople are playing the wrong game. They're focused on closing, convincing, and not losing the deal. The moment you stop needing the sale, everything changes. That's not a technique. That's a transformation. That's the correct model — and it's what this workshop is built around.

34 Years Coaching 500+ Companies 2,000+ Producers 25,000 Training Hours Top 50 Podcast · 20 Yrs

   BONUS • $597 VALUE • LIVE ATTENDEES ONLY  

The 90 Day Asset Leverage Plan.

You already have more than you think. This planning tool helps you take stock of your existing assets — relationships, reputation, content, experience — and turn them into a clear, actionable 90-day strategy for the marketplace.

Available only to live attendees who stay through the full workshop. Show up and it is yours.

ONE WORKSHOP. ONE SHIFT. COMPOUNDING RESULTS.

Ready to stop dragging the anchor?

Join Bill on June 24th and walk away with a clear roadmap — not more tactics to add to an already-full plate.

   Wednesday, June 24th · 7:00–8:30 PM EST 

SAVE MY SEAT — IT'S FREE →

COMMON QUESTIONS 

Before you register

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